Blauer and Attre Cosmeticos: Branded Augmented Reality Exhibits

Augmented Reality technology is being adopted by many companies as a part of their communication strategy aiming to engage people with new brand experiences. In this post we want to show you just a couple of nice AR exhibitions.

The first one relates to a project by brazillian service provider Virtuallis AR at a Beauty fair held in Sao Paulo, Brazil, in September 2012. The exhibit allowed attendees to interact with some of the most famous characters of TV advertisment in Brazil under the “Attre Cosmeticos” brand, namely Peixonauta. Check the video below:

The second one relates to a project by italian studio Drawlight for Blauer at the International Motorcycle Exhibition, EICMA 2012 held in Milan, Italy, from 15th to 18th November 2012. The exhibit offered visitors a new way to experiece motorcycle helmets by means of a magic cube. Check the video below:

This post is also available in: Italian