Why does Augmented Reality boost sales?

The more you are able to engage your customers, the more you’ll be able to sell your products. Traditional marketing and advertising methods are failing to improve the sales performance as new technologies and approaches are gaining momentum.

Most of our readers know that Augmented Reality (AR) is a live camera view of the physical environment augmented with computer-generated elements that provide additional information or experiences. Its application potential is vast: gaming and other forms of entertainment, medicine, translation, location/travel assistance and commerce, to name just a few.

For marketing purposes, Augmented Reality can be the best of both worlds—offering the real-world advantages of touch, sight, sound, smell and taste with additional interactive digital enhancements. AR can be used to provide consumers with the latest deals and up-to-date information, enhanced product demonstrations, a view beneath the surface of an image or product, an interactive social media experience and more.

By comparing traditional marketing and AR marketing campaigns on a children construction toy, an english study has demonstrated that AR campaigns outperform traditional marketing campaigns with the following notable results:

Length of time parents spent viewing and/or interacting with each Ad:
Traditional: 12 seconds – AR marketing 83 seconds (691% improvement)

Parents who considered purchasing the toy afterwards:
Traditional: 45% – AR marketing 74% (164% improvement)

Parents estimation of the retail price based on their print and AR experiences:
Traditional 5.99 – AR marketing 7.99 (133% improvement)

So why does Augmented Reality boost sales?
When people touch or interact with a product , they establish an emotional bond with it which makes them more likely to buy it.

The infographics below says it clearly

This post is also available in: Italian