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About Author: Mirko Ferrari
Posts by Mirko Ferrari
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Training with Augmented Reality: the benefits in a case study
Posted on March 29, 2017 | No CommentsOne of the downturns of the global population ageing is that the elders work longer, making the natural turnover at the workplace slower. The ageing workforce doesn’t translate just in... -
Augmented Reality in Marketing and AR use cases
Posted on February 23, 2017 | No CommentsIndustry experts have long known that Augmented Reality is a powerful marketing tool, while in more recent times the Pokémon Go boom has made everyone understand the huge business impact... -
Combining GPS, Beacons and 3D Tracking with AR-media SDK
Posted on January 25, 2017 | No CommentsThe complexity of the environments and of the actions that you can perform within them requires the ability to design structured Augmented Reality experiences, able to use different tracking techniques... -
How to bring Augmented Reality in your Italian factory with huge tax incentives
Posted on January 10, 2017 | No CommentsDuring 2016 the Industry 4.0 topic has been widely discussed, an after becoming an established model in Germany and in the United States, it has risen powerfully also in the... -
Mondadori embraces Inglobe’s Augmented Reality for its best-selling magazine
Posted on December 20, 2016 | No CommentsOn december the 20th 2016 issue #291 of Focus was released on newsstands, the historical magazine published by Mondadori which explores topical themes such as science, innovation, behavior and culture,... -
How Augmented Reality can support World Class Manufacturing
Posted on November 23, 2016 | No CommentsThe manufacturing environment is a great source of new ideas, especially when it comes to efficiency gains. Starting from the end of the 80’s the lean thinking approach and its... -
Snapchat Spectacles make a favor to Augmented Reality
Posted on November 16, 2016 | No CommentsSnapchat just released its first piece of hardware and it’s a smartglass. Not an AR nor a VR device, just a pair of sunglasses with a camera which records 10... -
“ARA as it was”, a first of a kind Immersive Augmented Reality experience for Cultural Heritage
Posted on October 12, 2016 | No CommentsImmersivity is referred today as one of the most important attributes of high quality Virtual Reality experiences. Indeed, much attention has been recently devoted to technologies that enable immersivity mainly... -
Smart manufacturing using AR in the era of Industry 4.0
Posted on July 29, 2016 | No CommentsThe debate around industry 4.0 is involving an increasing number of execs worldwide, but that doesn’t mean they are all aware of the potential benefits of this trend for their...