Augmented Reality at Adelaide PARK(ing) Day 2013

For the third year running, Woods Bagot studio in Adelaide has won the Adelaide Review People’s Choice Award for their FUTUREspace site at the 2013 PARK(ing) Day held on Friday 20 September.

Team Coordinator, Adrian Condina, explains, “This year we took visitors on an augmented reality experience, giving them the opportunity to see the city from another point of view on their smart device(s). We wanted to push the boundaries for parking day by going digital, which has not been done before in Adelaide.”

FUTUREspace went beyond the ‘park’ itself as visitors were given their own Woods Bagot target to view the AR models with friends and family. The Andrews Group provided Bolon feature flooring with an eye-catching geographic pattern that offered a unique talking point.

What is PARK(ing) day?

An event started in San Francisco by arts collective Rebar in 2005, PARK(ing) Day has grown to include installations in over 100 cities across North America, Europe, South America and Australia.

It’s based on the idea that paying a parking meter is like ‘renting’ a public space and, instead of parking a car, why not park something else? PARKs are surprising, fun additions to the everyday street environments, and powerful symbols of communities wanting to improve urban quality. Find out more about Adelaide PARK(ing) Day.

You can find the full story here:

You can also try the models and animations by yourself from here:

This post is also available in: Italian